After its first CRM implementation failed, EST Marketing turned to Workbooks instead and got a CRM system that could hit the ground running.
EST Marketing is one of the leading providers of telephone support and lead generation for IT companies. At first, the company was using a combination of spreadsheets and Microsoft Outlook to manage customer tracking and prospecting. Realising it needed a more centralised system, EST Marketing decided to implement a free Microsoft CRM, but six months later and it had made no progress.
Following a re-evaluation of its requirements, EST Marketing discovered that Workbooks CRM was far more suited to its needs. The company needed a web-based system that would be easy to adopt and implement quickly, and Workbooks offered this and more.
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