"We can now instantly see realtime figures and management information. Previously this kind of reporting would have involved time-consuming manual processes, taking the equivalent of 20 hours per week to collate the relevant information."
Datalex is a leading provider of travel distribution and merchandising software solutions which enable global travel retailers to maximise value from the complete retail brand experience at minimum cost.
Established in June 2009, the company has quickly become the market leader in this niche area, delivering conferences of the highest quality.
The company generates revenue from two separate areas; from sponsorship of conferences and from delegates who attend their conferences and they needed a CRM system that allows them to manage monitor the relationship they have with any given record.
Download our Case Study to find out the full list of benefits Global Transport Forum received following their decision to implement Workbooks CRM, including:
Piers explains. "I would recommend Workbooks to anyone and I plan on using it in companies that I acquire in the future.
It supports both sales and marketing functions; I think the interface and dashboards are very slick; and it is easy to run campaigns and reports. This is all packaged into a single database with a supportive team on hand to help."