CRM whitepaper

CRM is a journey of improvement and organisational changes, and implementation can bring challenges.

From our experience of implementing CRM at hundreds of SMEs around the world, we have identified 7 golden rules for CRM success:

  1. Clear Project Objectives
  2. Executive Sponsorship
  3. Champions
  4. Users’ involvement from the outset
  5. Processes review and rethink
  6. Understand where your company is heading
  7. The right partner

To find out more about what you need to consider for each of the 7 golden rules, fill out your details and access the whitepaper.

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