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Has the bad press around CRM led you to leave yours languishing? Do you see no way it can deliver the expected ROI?

You’re not alone — 42% of licences are unused, as CRM projects fail due to:

  • Lack of user adoption
  • Failure to align with corporate objectives
  • Investment in the wrong system

But it doesn’t have to be that way. Many businesses identified as best-performers get it right - they grow customer retention rates and revenue while cutting costs and shrinking sales cycles.

Make sure your CRM project succeeds with the help of our eGuide: 'How to avoid CRM backlash'.

How to avoid CRM backlash