What kind of CRM vendor are you using?

If you have a direct relationship with your CRM partner, they’re a single-party vendor.

If you have a direct relationship with your CRM partner, they’re a single-party vendor.

They configure your software and provide end-user support.

If you liaise with at least one third-party when deploying your CRM, they’re a third-party vendor.

These are usually consultants.

There are some key differences are between the two.

And our latest research shows that there are three ways
multi-party vendors
can hold you back.