4: Admin, admin, admin
No salesperson wants to spend all their time doing manual admin. A lot of teams find themselves manually entering data into multiple systems or using complicated spreadsheets. It makes it hard to track your prospects and communications.
With CRM software, they do need to take some time to learn how to use it, but the outcome is a big time saving overall.
It also makes it much easier for teams to collaborate with each other because they’re working from the same set of data, in the same system.