When you can run detailed reports, see clear dashboards and track communications easily, it’s much easier to understand your customer. And that fuels your marketing campaign content. 

You’ll get data from different sources like web forms, landing pages, surveys, and purchases information. 

You might find yourself running marketing campaigns on instinct rather than data if you don’t have a CRM. 

While you may have some wins that way, it can take a long time to get to the conclusions that CRM data gives you straight away.